GrayMeta's website needed some surgery for a rebranding. So I reworked the content to:

• Connect everything to a central concept

• Create a “you” focus throughout the website

• Introduce a new level of depth and detail

• Add the emotional impact that was missing

• Make the experience more personal and friendly

Here's a before-and-after of the home page. Click on the "before" link to see the original page.